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A Better Badge (formerly Better Badges) was a London button-badge manufacturer, started in 1976 by Joly MacFie. During the years 1977-1984 it became the leading publisher and merchandiser of 'punk badges' - exporting millions worldwide from their offices at 286 Portobello Road. Better Badges was a major player in the punk and postpunk scenes from 1976-1983 - a pioneer viral marketer, fueling the independent labels' fan-based promotional successes of the time.〔1980 article in The Face -(Pt.1 ) | (Pt.2 ) | (Pt.3 )〕 == History == 1976 4 July, first punk badges sold at the Ramones and Flamin' Groovies show at The Roundhouse, London. The Better Badges stand went on to become a fixture.〔 1977 May, First mass-production of punk badges for sale at Mont de Marsan festival in France. Commenced weekly badge top ten ad in NME. 1978 Better Badges expanded from its original location in a lock-up garage〔 in St. Stephen's Mews into the top floor of 286 Portobello Road. Better Badges published sets of badges for U2 - their first ever commercial product,〔http://pinstand.com/pins/u2.html〕 and Rob Gretton's first act as manager of Joy Division was to order a set of badges from BB.〔Time Travel: From the Sex Pistols to Nirvana: Pop, Media & Sexuality 1977-96, Jon Savage, Vintage 1997, p. 363〕 Later, after discussions with Gretton, MacFie ended BB's unwieldy royalty system, moving to one where bands just got a flat donation of badges.〔(The Clash at Lyceum Ballroom 1981 ) scroll halfway〕 1979 MacFie purchased in-house printing equipment which, in addition to badges, was used to produce many fanzines which BB also distributed. Titles included ''Jamming!'',〔(Jamming Magazine Covers 1-12 )〕 No Cure and ''Panache''〔(Scissors and Glue:: Punk Fanzines and the Creation of a DIY Aesthetic ) Teal Triggs Oxford Journals Journal of Design History 2006 19(1):69-83.〕 Promotional materials were also made for budding UK labels such as Mute Records and Rough Trade. Some artists, such as The Raincoats and Young Marble Giants used BB to publish small booklets. MacFie bought an AM radio transmitter so that music could be broadcast from the top floor to the printers in the basement. These pirate radio broadcasts of mainly reggae eventually led to the formation of the Dread Broadcasting Corporation, which, under the leadership of Lepke, became the first major London urban pirate radio station, for which Better Badges created merchandise and served as the official address.〔(【引用サイトリンク】title=Dread Broadcasting Corporation (DBC) )〕 1980 Fanzines published included ''i-D'', ''Kill Your Pet Puppy'', and ''Toxic Grafity'', which included a flexi-single ''"Tribal Rival Rebel Revels"'' by Crass. MacFie bought a cassette tape-duplicator and started offering a cheap tape publishing service which was utilized by pioneering DIY labels such as Fuck Off Records.〔(Birth of the uncool ) Bob Stanley, The Guardian, 31 March 2006.〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「A Better Badge」の詳細全文を読む スポンサード リンク
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